Niche.. niche.. niche.. We hear an awful lot these days about targeting free sites and pay sites towards specific categories of content. This phenomenon makes sense when you really think about it, especially considering that most traffic usually originates with surfers searching for some particular keyword or phrase. Get them while they're hot and deliver to them what they're looking for and you have just greatly increased your odds of making money.

For every fetish that can be quenched with pictures, video and stories on your web site there is also PHONE SEX. If you are under the impression that 100% entertainment can be delivered to all of your surfers through web site content you are mistaken. Live and professionally trained phone sex talent can deliver an unmatched and completely personal fantasy. I run free sites and pay sites myself and sometimes it just feels like I'm driving brainless cattle around. So how do we develop a site with a personality of it's own, something that a reasonable percentage of surfers can identify with enough to spend their money?

Someone once said, "It's the customer, stupid" and they were right. If you're running a niche site than I encourage you to strive to be the best at that one thing with whatever resources you have. With patience and persistence you just might make great money and learn something about yourself in the process.

One thing is certain: phone sex sells, especially to a targeted audience. What's it worth to you? Most likely you will experience a double digit % increase in your overall revenue. My income used to be 100% from my own pay sites, regrettably I didn't join ANY affiliate programs until after my first year in the business. However, early on I had the idea that phone sex made sense and I figured it would be a "trusted" way to earn extra money. As it turns out, it was one of the best decisions I ever made. I derive more revenue from phone sex marketing of my own numbers now than everything else combined.

You can increase your income too. Sites that get targeted traffic have the unique ability to convert surfers into phone sex callers. More importantly, phone sex callers driven from niche sites convert into paying callers in greater numbers. Let me explain by example:

You are familiar with the term "conversion" when it comes to pay sites: Selling 1 in 500 (1:500) means that you are converting 1 in 500 unique visitors to a pay site a membership. 1:200-1:500 is generally considered very respectable whereas 1:1000-1:2000 is generally considered poor conversion.

Conversion in phone sex starts when someone picks up the phone and calls. In phone sex just like in surfing most of the callers never pay. In fact, many will just call and listen to the sexy message but never convert into a paying customer. A good conversion in phone sex is 10:100, or 10% of everyone that calls and hears the recording.

Niche sites with matching phone sex lines convert awesome! We work with all of our customers to obtain a 10% conversion even on general "sexy" or "hard-core" lines. However, we are discovering that our clients with niche sites and lines are converting far beyond everyone's expectations. Later I will cite specific client case studies and their progress. All of this talk about niches... Let me share a partial list of phone sex niches that can be marketed (at least by our audiotext bureau):

anal - asian - bbw (fat) - big boobs - black - blowjob - domination - foot - hairy - housewife - leg - lesbian - mature - pantyhose - pee - pregnant - shaved - shemale - submissive - teen - transsexual - transvestite - voyeur

Every fantasy can be delivered through phone sex without a hitch. Promoting different affiliate programs for some webmasters has become like a flavor of the week. There is one thing about marketing phone sex that sets it apart: ownership and residuals. With phone sex there is a real contract that binds your interest in the line now and for years to come as you earn big residuals from repeat callers. Your phone sex line becomes YOUR NEW PAY SITE that your current paying and nonpaying visitors will BOTH patronize. When you take ownership of it and introduce it to your surfers as YOUR line prominently on all of your pages that's when you start earning.

CLIENT EXAMPLES:

1) Client with "Mature" and "Grandma" pay sites started marketing on April 13th. At the end of the month her overall conversion was 15.44%. In just the last 7 days this client's conversion has been 24.07% - It's going to be a great month!

2) Client with a links site (40+ sick/bizarre lists) has been converting awesome since they started earlier this year. His site marketing approach is that our assigned line fulfills all of the niches found on his site. The webmaster claimed 30,000+ daily unique visitors to his site. Sure, only a small percentage ever picked up the phone but this webmaster is banking! In March this customer converted 24.02%. In April this customer converted 24.67%. This webmaster has proudly reported that he earns more from our phone sex program than any other program on his sites.

AVERAGE CALL $$$ / WEBMASTER NET:

Program wide our webmasters averaged $15.86 in their pocket for every per minute call on their line(s) in April and we don't deduct chargebacks. We pay $1.50 per minute to webmasters and this makes the average "hold time" 10.6 minutes. Other audiotext bureaus generally pay in the range of $.75-$1.65 per minute, subject to chargebacks.

We attribute the above mentioned client conversions and success stories to properly matching up a niche porn site with a niche phone sex line - and CONSISTENTLY promoting it. Whether you have a niche site or a variety site you owe it to yourself to promote phone sex lines. Whether these lines come from our audiotext bureau or another the concept is solid: phone sex sells!

SinEmpire and SinTalk offer webmasters a program we think is unique. I work personally with every client and evaluate their web sites and opportunity as I see it. If you qualify for the program there is no setup cost to you. We provide our webmasters with free marketing tools such as full page promotions that we host for them, all they have to do is link with their code. In the coming weeks we will be providing webmasters with banners for their niche and variety phone sex lines. We take a vested interest in helping to make our webmaster client money. This means real personal attention... you're not even assigned an account number. Get with the program, get with Sin!