Please allow me to (re?)introduce you to successful phone sex marketing on the internet. The truth is that the net provides a virtually untapped marketplace for the promotion of phone sex numbers. People are surfing in greater numbers than they are buying mens magazines and that is your opportunity. The desire by surfers for phone sex is unquenched because most net marketers are under the false belief that people are too lazy to pick up the phone or that people are more interested in live cams.

Many surfers do flock to live cams and videos after surfing your picture galleries but you're probably not offering them any other options. In your free areas there is an especially unique opportunity to offer a non-competing revenue machine: phone sex. After all, success on the adult internet is purely a numbers game. Traffic/Conversion = Revenue. If you're savvy than you have already developed a successful formula that converts free surfers into paying customers at your sites or affiliate sites. If you're in the zone of converting 1:200-1:500 then you have a money machine that simply needs more traffic. If you convert less than 1:500-1:1000 then you're still making money... but here's the thing:

Whether you convert great or not-so-great take a look at the actual numbers. It is obviously your goal to maximize revenues no matter which end of the spectrum you convert at. If you have a non-buying CAPTIVE audience of thousands daily than you owe it to yourself to throw something else at all of those consumers: make it phone sex!

I like to use myself as an example because that's only fair. I have a paysite with 6 pages of free sample pictures and the goal is to sell memberships, that's it. It's a niche big boob paysite that has been online for several years. I make money selling memberships to my paysite and I also make money referring traffic to Busty-Amateurs because I think the surfers should have another big-boob paysite option in case they think my site sucks. This site also markets a niche boob phone sex line. I make more money from a small text and graphical plug on each site page for a JUGS phone sex line than I do from busty-amateurs and selling my own memberships. Good, bad or indifferent the numbers simply don't lie.

Hopefully by now I have aroused your curiosity because now I'm ready to share some numbers and an introduction to the facts about phone sex! In this article we will discuss the conversion, revenue, and residual income associated with phone sex. In future articles I will delve further into the net marketing strategies and secrets, how service bureaus function, different types of phone sex lines, how to choose a provider that is right for you... and many other useful topics.

CONVERSIONS... in our businesses we thrive and go out of business by these numbers. Hopefully you have a formula that works on your sites to convert surfers into paying customers. Continue to work and improve on that because that is the foundation of every adult web site; unless and until someday when you make more money marketing phone sex than you do with anything else. This is VERY rare, but I do it every day.

Phone sex lines have conversion figures just like paysites do - they are based on gross phone calls. This figure is extremely important and be sure that if you pick a service bureau someday that they provide you gross call counts, this is the only way to gauge their performance. A respectable conversion target to aim for is 10% of gross calls converting into billable calls. So, for every 100 calls that you generate you should set a goal of 10 billable calls. Conversions on phone sex vary based upon quality of traffic, what type of phone sex line you send business to, and lastly how the quality of the recording induces billable calls. If you have an asian site you should target an asian phone sex line, etc. Have a lot of variety in your traffic? Target a hardcore anything goes line and not a niche line.

Before my current service bureau partnership I had phone sex lines through another major bureau. I will always have these lines because one never wants to lose the residual callers that you build up over time. However, those lines aren't my marketing focus for one main reason: conversions. My conversion on billable toll-free phone sex calls averages about 5-7% on gross calls after one year of marketing the lines. My new lines through partnership converted over 8% during my first full month of newly marketing them. Conversions get much better than this. Our average program client converts 10% or better and I have one client that has converted 27% of gross calls month to date and finished out last month with a 28% conversion - awesome! Not impossible, not easy to achieve, just a hugely successful client example.

REVENUE... Phone sex represents an excellent webmaster revenue opportunity! I don't believe in smoke and mirrors - if you don't have a niche site with at least a moderate amount of targeted traffic or a general site with tons of untargeted traffic then you won't make great money. I won't say that small traffic sites don't make money but as a rule of thumb this is true. I have a small trannie free site that gets only 300+- visitors daily and month to date it has converted 24% of it's gross calls so by the end of the month this small site will make me a couple hundred dollars from it's subtle phone sex promotion.

When you look at revenue you must consider gross calls, conversions and average hold times. Hold time is the average length of your call and since callers are billed by the minute this impacts how much your payout is going to be. High hold times are achieved when a service bureau trains their talent properly. We have a goal at our bureau of exceeding 10 minute average hold times and believe that is a reasonable goal for everyone. In February my client that converted 28% of his gross calls also had an average hold time of over 12 minutes. That's excellent! Based upon our payout of $1.50 per minute that averaged him $18.00 per call in commissions.

We like to be conservative and set this goal for our clients: 10% conversion and 10 minute average hold time. This means that the average call is worth $15 to you and that every 100 gross calls is worth about $150. If you had a 7% conversion and an 8 minute average hold time then you would earn just $84 on that same 100 gross calls. This is evidence that performance of your service bureau is important! This determines how you get paid for your hard work. Of course if your line gets junk traffic you might convert like this anywhere. However with regard to traffic quality I find it important to note that even traffic from TGP's and Pic Posts can generate good revenue if you know how to do it right (marketing strategies that I share with my clients)... :o)

So what's it all worth. Well, I suppose if you generated 10 calls daily and that makes for 1 billable call: that's $15 per day or $450 per month. How many $450 commission checks do you get each month? If you drive a 10k, 20k or more per day in traffic that $450 in commissions could be thousands instead. Not a bad revenue enhancer if you have other streams of revenue. All of this from a small but diligent marketing effort that is low bandwidth, low overhead and in our opinion does not compete for traffic with the rest of your offerings. Add your phone sex line as a highlight in your members area and experience even more revenue.

RESIDUALS... You get residual income from your paysite and affiliate program subscribers. Surprise! Phone sex has great residuals. People that patronize phone sex are quite loyal when satisfied and many continue to call for months and even years with great frequency. That $15 commission on a caller might repeat itself once a month, four times per month, it's hard to predict. One thing IS certain: commit to phone sex marketing for a long time and you will earn much repeat business. For this reason, it is important that you chose a service bureau that is committed to 100% customer satisfaction and not one that treats your customers like a number. Look for a service bureau that keeps a caller history and can connect callers to girls they have spoken with in the past (we do this). Phone sex callers often build relationships with our "home-girls". Market phone sex lines for an extended period of time and one day if you stopped marketing you would continue to see revenue on your line(s) for a long time afterwards.

FINAL THOUGHTS... Evaluate whether or not marketing phone sex lines on your adult sites is right for you. If you need help deciding, you can give me a phone call! Whether you have toplists, TGPs, picposts, link lists, a search engine, free sites or paysites - they're all money makers. There are respectable amounts of money to be made by committed webmasters. There's no such thing as easy money so quit looking! When webmasters give an equal effort to promoting their own phone sex line they are sometimes surprised that the revenue generated can be comparable to their most successful pay-site affiliation or even better.

There is much more to learn about phone sex and in future installments I will talk more about such details. I hope that you have found this somewhat enlightening. Remember, you're not alone! I personally work 1-on-1 with all potential clients to further educate them about phone sex, evaluate their web sites and if they move forward I assist them in tailoring their marketing approach. My company, SinEmpire, even hosts free promotional pages (of my design with my content) that I have designed that promote your numbers so all you have to do is link up! Happy surfing and best wishes for financial freedom and online success.